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Branding & Social Media Introduction. YOU are the brand today. Thank you social media!

 Branding, Social Media and You

Brand recognition of a product or services has been the goal of businesses. Yet, the sales representative has been the interface between the customer and the business. Today, companies recognize social media as an essential element of promoting brand. Many companies today are teaching classes or managing social media for their sales departments. Advertising and marketing companies now include social media in their offering to create brand awareness.

Social Media Platform

Social media is now the number 1 engagement activity on the internet. Comscore reports Facebooks at 202 million, LinkedIn 88 million, Twitter 85 million monthly unique visitors as of September 2014.

Internet technology reaching across the globe and has given tremendous opportunity from the small to big business giants. Since 2000 the social media networking has become a major platform for marketing and advertising. Individuals as well as small and big companies use these networks to build their brands and reach millions of customers all over the world. It is quick and affordable. Once an advertisement is posted, it reaches millions within an hour time by likes, groups and other mass advertisement features available with the social media sites. Social networks such as Facebook, LinkedIn, Twitter, Pinterest, Instagram have millions of users all around the world. Current trend is to utilize this reach of social media for branding purposes.

Here are the Pitfalls

Branding for branding sake is not the end all answer. Posting does not necessarily create the ultimate objective,“orders”. Posting creates engagement, but a good “call to action” is vital. What is going to motivate your audience to buy from you? The way Branding and Social Media function currently, they have tapped enormous audience worldwide. Now, using high definition multimedia, […]

What a cool app! LinkedIn App “Connected”

The app Connected is the next generation version of the earlier app called Contacts. Connected is only currently available on apple Iphone and iPad. The app not only manages your contacts, but helps you to remain up-to-date about the latest information and news about your contacts. It helps you stay connected with your contacts in a meaningful way..

How to use connected! Shortcut your learning curve below:

1) Not so readily apparent, after launching the app, swipe downward the 3 bars in the top center of the app. On the top right side, click on the martini looking emblem. Now you’ll see a wealth of search criteria: sort by, recent, newly added, location and filters, etc. not previously available on the old app.

2) The most useful tools are the easy ways to message, call your connections, leave notes. Just click the phone, and the number is readily displayed. Click call and get to know your connections.

3) Additionally you can click on “Show all contact info” which displays summary information. Or you can click on full detail. Each connection includes details about a contact, profile picture and mutual connections. It also displays important updates about a contact such as job change, birthday, anniversary, important events and other significant milestones.

4) When you are at the home screen of the app, swipe to the left and see announcements, reminders displayed for keeping in touch.

5) Using the app Connected you can sync your iPhone, email accounts and calendar. Synchronization of your contacts and calendar is a major breakthrough for the app. You can sync all your email accounts including gmail, yahoo and outlook with your iPhone. Your contact list on iPhone syncs with calendar. By combining this data, the app Connected gives you all the relevant […]

Why LinkedIn is important for your business. Statistics

Here are some recent statistics about LinkedIn:

As of the 3rd quarter LinkedIn reported 332 million members worldwide out of which 107 million registered members are in the US.

2nd quarter membership was reported at 100 million US. Amazing Growth!

LinkedIn, today is the world’s largest business network site which officially launched in 2003. It had total of 4500 registered members after the first month of its launch. According to one statistics, two new members join the network every second. Companies use LinkedIn to generate brand awareness and marketing solutions..

linkedIn is one of the most trusted business network of the most skilled and educated professionals. LinkedIn generates around $95 million quarterly revenue from its paid member subscriptions. Not only they are affluent, but they are also influential. 40% of the registered members have more than 500 connections and around 15% members have more than 1000+ business connections. With this type of business connections entrepreneurs, recruiters, marketing professionals or job seekers can easily find right people for their professional needs..

LinkedIn also offers you an option of forming groups where members can participate in discussions. Around 16% of members have joined 50 groups, which is maximum number of groups allowed to join. 42% of the members join groups for posting relevant information and approximately 26% of members join groups to find right people..

Our experience is that 90% of the people using LinkedIn do not know how to generate revenue from the site. People also have limited time to fully utilize LinkedIn to its fullest capability. Those issues can be easily solved.> 

Welcome your comments and glad to speak by phone??

Bob Friedenthal- LinkedIn Consultantc 310-736-5787
The Missing Linked
Turning your LinkedIn into revenue


Veteran's Day

By |November 11th, 2014|Uncategorized|0 Comments

The Definition of Insanity vs The Definition of Sanity

The Definition of Insanity of you haven’t heard this before:

Doing the same thing over and over again and expecting a different result.

The Definition of Sanity:

Learning something new. Doing it over and over again and getting a great result.

Where were you with getting your company on the web 20 years ago?

1) Where you are now with social media? LinkedIn can give you a great result!

2) How are you integrating your social media into your overall internet presence?

There are simple answers to these questions. Click here for LinkedIn Helpful Tips

Bob Friedenthal- LinkedIn Consultantc 310-736-5787
The Missing Linked
Turning your LinkedIn into revenue



Statistics on LinkedIn

Here are some interesting statistics about LinkedIn:
Business community- LinkedIn has the highest number of professionals than any other website.
Highest income level than any other website. Over $106,000 annually.

If you think about it, where can you find more information about individuals, and it’s all generated by the individual.

LinkedIn can be used as a contact management system (CRM) if you know how to use it. 

There are 300 million members world wide. Over 100 million in the US. We know that 9 out of 10  people that use LinkedIn for networking  have not been able to generate revenue from LinkedIn.

Unique visitors per month 187 million.  40% members check their LinkedIn daily.

LinkedIn has more monthly unique visitors in the US and surpasses Twitter.

Our experience is that few people know how to privatize their LinkedIn allowing their competition to also connect with their customers, prospects and referral partners.

Want to learn more? Call me, text me, email me:
Bob Friedenthal  CEO Edge Up Network
Linkedin Consultant
Turning Your LinkedIn into Revenue
310 736-5787.

Marketing on social media is a must for your business. Here is some valuable information.

It took the internet 4 years to reach 50 million users. Social Media is moving 100 times faster than the internet of 20 years ago. Social media is a new form of marketing. The most successful business site is LinkedIn with the highest number of professionals and the highest income level of any social media site. LinkedIn is a networking and job site, not a sales/advertising site!

Don’t be left behind!

Just look at some of these staggering statistics:

1) 500 million tweets per day

2) Over 1 billion Facebook users

3) 300 million members world wide with over 100 million in the US on Linkedin growing at the rate of 2 new members every second.

Check out what our clients are saying on our group in LinkedIn: “Edge Up Network” Here’s the link:

If you are looking for help, just follow our posts on LinkedIn. If you are interested but don’t have the time to become a social media expert give us a call.

Bob Friedenthal, LinkedIn Consultant
Turning your LinkedIn into revenue
310-736-5787 Phone or Text


Branding Yourself! You are a brand!!


Marketing is different today. Less than a decade ago with the advent of social media, individuals became a brand.

When I began selling 30 years ago, the company was always considered the brand. The sales person was the front end of the brand, but not the brand. Today, the individual is as much the brand as the company. Your photo is your logo. Your photo on social media is your billboard on the social media highway.

When the internet started exploding in the 90’s, companies began to believe, the sales rep was less important. Companies moved their sales to online and pushed the sale representative down in terms of importance.

The tide began changing with the introduction of social media. Social media is about people. I shutter when I hear people say that their company does all the social media for the company. Companies are NOT social. People are!!

How you create your brand. Start by where you get results. In other words, sales!

The Only thing that gets in the way of success is YOU! Read on!

Unless your industry is dying, ask yourself what’s getting in the way of your success? If you don’t know, ask your peers. They will hopefully know and tell you. Half the battle is following a plan, implementation, and measuring results. The other half is knowing yourself. If the results are not there, be flexible enough to change. My favorite saying is “The roadmap to life is always under construction”.  Edge Up Network has created an effective and efficient new way to make introductions for our clients. Unforeseen was how much help clients needed with closing skills, assisting with personal awareness and combating personal weaknesses. I find myself working more closely with these issues and it’s having impact. So, if you are wondering, this is why this article was written. Here is a brief checklist to help both from a business standpoint and also about YOU! BUSINESS:

Do you have a plan? Know what it takes to grow your business.
Do you spend enough time doing sales and marketing. Many coaches state you need 40% of your time in this area.
Do you understand your customer’s needs?
Keep up with technological change.
Keep up with changes in your industry.
Accountability – There are lots of places to go for free advice.


Do you set goals?
Are you a procrastinator?
Lack of follow through. Do you complete tasks?
Stay on track with a good  to do list. Do you have one?
Be positive!
Are you flexible enough to change?

Check out what people are saying about Edge Up Network: http:// Bob Friedenthal- Connect with me on LinkedIn. Let’s talk about ways to make you successful:

What’s in it for me? You might be wondering? Read on.

Most business people state the majority of their business comes from referrals. That is why there are so many formalized networking groups in our economy. But, if you have the attitude of “what’s in it for me”, your are heading in the wrong direction.

Are you good at building relationships? Networking yourself to death is not your answer. You don’t meet people one time and think there is a relationship there.
Here is what we know:

Change your mindset to “you need to give to get”. Individuals that are known as great referral partners receive business as a result. Introduce people to others and you will find that your relationships will also grow.
Social media teaches you that it is better to be interested rather than interesting. The same holds true for face to face. If you are doing all the talking, you’ve got a problem. Ask questions. People love talking about themselves and you’ll learn about them. If you don’t find out what their problems are, you shouldn’t be selling them in the first place.
Plan on meeting people 3-5 times minimum to build that relationship. Most sales coaches will tell you this is a must. Do you have a system in place to do this??
We have a 5 touch program whereby effectively putting our clients in front of their prospects, and giving those prospects something they can appreciate from out clients.
Social media contacts should be driven to face to face wherever possible.

Check out our group on linkedin and see what our members are saying: You can also connect with me directly on Linkedin: